Search results for "Internal branding"

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Mind anchors and heart grips: the role of HRM and LMX in internal branding

2021

Internal branding strategies, as in"selling" an organization’s brand to employees so that they will "sell" it to external stakeholders, is a common way for practitioners to get employees to activel...

Organizational Behavior and Human Resource ManagementManagement of Technology and InnovationStrategy and ManagementIndustrial relationsInternal brandingBusinessBusiness and International ManagementMarketingThe International Journal of Human Resource Management
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